SHEMER is a new non-alcoholic beer brand from the city of Mansoura, Egypt.
Initiated by the owner who is enthusiastic about barley and different taste, the owner wants this new brand to survive and compete in the crowded barley market in Egypt.
Therefore, a key point is needed to differentiate the value from the local & imported competitors.
The barley market in Egypt is not ready enough for the bloody competition, and we didn’t find a distinct product in the original taste.
Therefore, the owner chooses to compete in the barley market with distinctive and different flavors from the competitors.
Most products couldn’t balance the taste of barley with the added flavors, While competitors depend on flavors and fewer quality types of barley as the main ingredients.
In terms of design, business people in Egypt pay less attention to the brand identity built on the right strategy. Even so, this is a challenge in itself from the brand strategy side as the key to differentiating value from the competition.